With the ease of building apps, what has become challenging is the distribution. Getting things to the right audience and making them remember the brand or the person creating this so that they come back for more.

This is where products that have got the bait-and-hook cycle right have seen success. But it is a chicken and egg problem. If you don't have distribution already, it is going to get harder to get the whole cycle going.

So if you have an idea, don't dismiss the distribution.