Joseph Jayanth

At work, whenever you back/suggest something, always be ready to talk about the 'why'. Sometimes you don't have the time to talk about the 'why', that's okay, but when asked (and you will be), be ready.

When building a roadmap, or recommending a solution or strategy, remember why is the most powerful tool in your toolkit to convince people. The why can be data, anecdotal evidence, or company strategy. Refer the 4C framework for the getting to 'why'.